Coldwell Banker Global Luxury℠
A rich history in real estate began in San Francisco’s Financial District in 1906 where a visionary entrepreneur began the Coldwell brand in an effort to regulate an untamed real estate industry. By 1933, in Manhattan’s prestigious Madison Avenue, the Coldwell brand redefined luxury real estate marketing by capturing fine estate homes on film. Decade after decade, the elite program has endured as “best in class” by leveraging innovation, technology and expertise. Today the iconic Coldwell Banker brand is synonymous with a gold standard of service, cementing its status as a premier real estate authority for present and future generations of discriminating buyers and sellers everywhere. With a dominant social media presence that currently outranks Disney on Google, far outscoring all other luxury brokerages in the United States, this program continues to be a market leader, blazing the trail in vision and expertise for the future in global luxury home marketing.
The Coldwell Banker Global Luxury℠ program redefines the world of luxury real estate marketing. The prestige of the Coldwell Banker® name, combined with state-of-the-art technology, bespoke marketing strategies and one of real estate’s most robust global networks encompassing 88,000 independent sales associates in approximately 3,000 offices in 49 countries and territories, culminates in extraordinary representation that crosses oceans, continents and language barriers.
The Global Platform - Proxio’s 100% digital marketing and sales platform has modernized the way real estate professionals engage and connect globally to promote their properties. This platform empowers real estate professionals to connect with each other and share inventory across markets, reaching over 7,500 agents worldwide, enabling all participants to expand their marketing reach and accelerate business opportunities.
The Institute for Luxury Home Marketing® - The Institute for Luxury Home Marketing is the premier authority in training and designation for real estate professionals working in the luxury residential market. Members are recognized as knowledgeable professionals who have undergone extensive training in providing quality service and effective results representing home buyers and sellers in the upper-tier market.